Set the Scene: White washed cabinets and cubbies, handmade local jewelry hanging in vintage framed cases, shiny wood floors and delicate wire chairs usher in unassuming strollers by at this charming and quaint cottage boutique and beauty bar. Happy faces graciously greet you at the door (so natural and sincere it's as if you were a close friend stopping in to say hi), large canvas zen paintings on the walls, soothing scents linger and a tall list of tranquil beauty services are offered in the back.

Labels We Love: Fun and flirty frocks, dresses and tops from Ark & Co., Collective Concepts and Riyu, boho chic and sultry sexy swimsuits by Depsi, dainty, daring and desirable jewelry ALL from San Diego designers, like luscious leather shoes and handbags from Dulce (P.S. my new designer obsession!), hair clips, chain bibs and beanies by Fine Line, one of kind necklaces and earrings by Kim Rogers and the coolest collection of hats from San Diego Hat Company.

Prepare To Pay:
CLOTHING: $28-$98
HANDBAGS: $30 - $300, you'll be pleasantly surprised at the bags handmade by local designers Bagonia and Blosem incredibly unique, stunning and perfect presents or just to impress.
JEWELRY: $18-$220, majority under $100
SHOES: $50-$300 ALL Made in the USA...yeah!
BEAUTY SERVICES: $10-$90 Complete menu here. Looking for the newest craze in fashionable fingertips? Oh ya they got it!...super sassy Minx.
UNDER $80?: Majority of the store (except if your me and your drawn to the 3 most expensive items in the shop ;)

Summed Up in a Sentence: Be Beauty exemplifies the "Boutiquing" experience, a hidden gem off the beaten path, perfectly placed merchandise that tells a story and inspires you to explore, an atmosphere that makes you want to stay all day and services to spoil yourself...Excuse me, I'm calling now to schedule a sweet soiree with my girlfriends - moonlit pedicures, bachelorette bashes and pampering parties are offered on the darling back patio/garden area.

Be Beauty
621 W. Fir Street
San Diego, CA 92101
(in Litte Italy off India Street @ the Fir Street Cottages)
619.795.4585

bebeautifully.com