Nothing is more exciting than finding a new boutique off the beaten path. Like pirates hunting for buried gold in uncharted waters, often boutiquing motivates us to turn down random streets in search of the unknown. I'm so glad we are risk takers ;) Annmarie D'Ercole in Del Mar was the "hidden treasure" of our weekend journey. This boutique made the entire day of sweat and tears worth it (it was insanely hot and we almost cried at the lack of boutiquing options ....Finally Redemption!). Annmaries is where brilliance and beachy chic collide, with it's rich espresso wood, vibrant color palette, flirting clothing and glass jewelry cases full of stunning and unique hand made jewelry. Boutique owner, Annmarie D'Ercole couldn't be any sweeter or more likeable! She has the perfect demeanor for a beach city boutique, easy going, knowledgeable and dedicated to delivering a creative and comfortable atmosphere people go home talking about.

Annmarie D'Ercole is as memorable inside as it is outside, their store front view is a postcard perfect shot of the Del Mar beach horizon. Everything from casual to call me tomorrow, you'll find bright blasts of gem colored "LBD's" (formerly the "Little BLACK Dress"...now coined the "Little BOLD Dress" for 2009's bold colors) Rich hues and inexpensive prices from Poppy Garden and MM Couture, ruffled v-neck mini's from Theme, structured and flirty cocktail dresses from NU and always timeless styles expected from Laundry by Shelli Segal.

Although small and quaint, Annmarie D'Ecrole is surprisingly saturated with options. There is a covered back deck dedicated to numerous rolling racks of sale merchandise and a back corner plump and perfectly poised for ordering premium denim like Hudson, J Brand, Rich & Skinny and Joe's. Being the savvy boutique owner she is, Annmarie has created a ceiling high display case next to the denim, fill with consignment designer handbags. Gently used but still knockouts, find covet worthy Louis Vuitton, Marc Jacobs and Chanel handbags at discounted prices. They also carry an impressive selection of edgy Tylie Malibu satchel, tote and hobo bags.

Most notable is Annmarie's personal jewelry line "D'Ercole". Dusted in and around the boutique and displayed on mocha suede stands over scattered river rocks, this line is clearly created with finesse and love for a truly prestigious feel. See delicate hammered gold tear drop earrings, rose gold and crystal band rings and white sapphire fleur de lis and emblem layered charms neckalces. If you value craftsmanship and originality, be careful, you might drool all over the glass.

Oh, and as every good beach city boutique should have... Annmaries has your eyes covered with a tower of totally trendy AND totally inexpensive sunglasses ($12! each...perfect in case of an emergency ;)